Cheesecake Factory, the award-winning and consumer favorite
casual dining restaurant in the U.S.A., has made its much-anticipated debut in
Kuwait. The occasion was celebrated at an official ribbon cutting ceremony
hosted by David Overton, Chairman and Chief Executive Officer of The Cheesecake
Factory Incorporated and Mohammed AlShaya, Executive Chairman, M.H. AlShaya.
The opening of The Cheesecake Factory in Kuwait follows on
the brand's successful Middle East launch in Dubai this August and continues
its planned expansion across the Middle East with Alshaya, a leading
international retail franchise operator in the region. The restaurant,
occupying approximately 1,220 square meters with 475 seats, is located at The
Avenues, Kuwait's leading mall.
The Cheesecake Factory's arrival in the Gulf has been
overwhelmingly positive, reflecting our great potential in the region and
affirming our decision to expand into the Middle East as part of our global
expansion. Our reputation and brand awareness are far-reaching, and we are
delighted to be growing The Cheesecake Factory with AlShaya, which has a
remarkable legacy of retail leadership," said David Overton, Chairman and
Chief Executive Officer of The Cheesecake Factory Incorporated.
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